Jess from Makeunder My Life is one inspiring lady. She took her jewelry brand Jess LC and reinvented it entirely, after finding inspiration from another artist who had a well branded site and look. Yesterday, after months of work, Jess re-launched Jess LC, complete with a new lookbook, new jewelry, and a more user-friendly website. It looks amazing!
PS. To see/hear Jess describe her motivation and inspiration for the big change, this video she took part in is really insightful (first 3:50 of video).